Diversified Communications Australia Pty Ltd
Privacy Policy

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1 About this Policy
This section explains how to read this Policy and describes its purpose.
1.1 Interpretation of this document and general overview
Defining specific terms:
• “APPs”, or “Australian Privacy Principles”, refer to the Australian Privacy
Principles in the Privacy Act;
• “DCA”, “we”, “us” and “our” refer to Diversified Communications Australia Pty Ltd;
• “Personal information” has the meaning set out in the Privacy Act, and (in
summary) means information or an opinion about an identified individual or an
individual who is reasonably identifiable, whether true or otherwise.
• “Policy” means this Privacy Policy;
• “Privacy Act” means the Privacy Act 1988 (Cth);
• “Privacy information” includes personal information and sensitive information; and
• “Sensitive information” has the meaning set out in the Privacy Act, and includes
certain specific types of personal information such as health information, and
information about a person’s racial or ethnic origin, sexual orientation or
practices, criminal record, religious beliefs or affiliations, political opinions,
membership of a political, professional or trade association, and biometric and
genetic information.
1.2 Purpose of this Policy
DCA is subject to the Australian Privacy Principles in the Privacy Act. This Policy
explains how we protect your personal information. Along with information about
how we collect personal information, and notification procedures, this Policy sets out
the principles by which we collect, store, use and disclose any personal information you
provide to us or we collect from other sources.
This Policy also informs persons from whom we may have collected privacy information
how they can access their privacy information, correct privacy information held by us,
and lodge complaints.
2 Type of information we collect and hold
The kinds of personal information we collect include your:
• name;
• address;
• gender;
• contact telephone number and email;
• photograph; and
• occupation / position / role.
3 How we collect your information
Like any business, knowing our clients and understanding the nature of our business is
central to what we do.
We collect privacy information directly from you by the following means:
• when you register to attend, or attend at, any of our exhibitions or events; and
• by your participation in surveys, including those conducted online, in writing, orally or
via the telephone.
While our general policy is to collect privacy information from you directly and not from third
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parties, there are circumstances where it is unreasonable or impracticable to collect privacy
information from you directly. For example, often collecting information from a broad range
of potential clients and stakeholders is not feasible or possible without obtaining information
from third parties, such as member associations. In these circumstances we collect privacy
information about attendees and exhibitors indirectly from third parties, where that third party
is lawfully permitted to disclose that information.
If you are an attendee at an exhibition, or you are a client of DCA you will receive marketing
communications from us, exhibitors about exhibitions or events, unless you advise us to the
contrary.
We will collect personal information about attendees and exhibitors indirectly from third parties
in order to improve our exhibition business for the benefit of all taking part. If you disagree
or have a query with regard to our collection of your information from third parties, you may
contact our Privacy Officer and request that DCA:
• cease disclosing information to exhibitors for the purpose of facilitating marketing; and
/ or
• disclose the source by which we received your information.
If we receive either request we will, within a reasonable time, either cease disclosing your
personal information to exhibitors or notify you of our third party source, unless an exception
applies.
If you use any of our websites, we may also collect privacy information that is personal information,
and information such as that identified in terms and conditions for exhibitions or events by our use
of cookies. Some of that information may be personal information and to the extent that it is, this
Policy applies to that information.
4 Purposes for which we collect and deal with your information
DCA runs a national exhibition business in Australia and our main purpose is to facilitate
exposure of organisations and business to new customers and clients – enabling marketing
is central to our business model. We provide the skills and opportunity to enable successful
exhibitions by organisations and businesses; and we collect personal information to:
• facilitate the communication between exhibitors and attendees; and to
• enable communication between DCA and its customers.
As a general principle, we only use privacy information for the primary purpose for which
we collect the information or a secondary purpose related to the primary purpose for which
you would reasonably expect us to use the collected information.
The list of potential primary purposes for which we collect and may deal with your privacy
information is as follows:
• to enable us to communicate with attendees in organising and arranging exhibitions;
• to enable us to produce lists of the names of attendees that may be seen by other attendees
at exhibitions or events;
• to identify and invite potential exhibitors to an event;
• to identify and invite potential attendees to exhibitions;
• to allow DCA to send past or prospective attendees promotional offers and
information about special events;
• to share information about past and prospective attendees with exhibitors for
marketing purposes;
• to allow DCA to conduct its business operations: administrative, marketing,
planning, product development and research activities; and
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• to use remarketing or similar audience features, and any other purpose identified
in identified in terms and conditions for exhibitions or events.
5 Direct Marketing
In all direct marketing communication you receive from us we will include a simple opt-out
procedure by which you may easily request to not receive direct marketing communications.
In the circumstance we collect privacy information from third parties and intend to use that
information for direct marketing, any direct marketing communication is subject to your prior
consent. To this end, we collect privacy information from third parties on the understanding
that individuals have given their consent to the third party for us to use the information for
direct marketing. You are also entitled to opt-out of any direct marketing you receive from
us.
You are entitled to request a third party to not share your information with third parties.
6 Cross border transfer or disclosure of information
If we transfer information to an entity overseas, such as routing or storing information on
cloud servers located overseas or transferring information to an overseas entity of ours, we
will ensure that adequate security mechanisms are in place to protect your information. For
example, we will enter into a contract with the cloud server that ensures the information is for the
limited purpose of storing and managing the personal information.
DCA does not currently make overseas disclosures, nor does it have any overseas entities.
However, it is possible that our business will develop marketing or research activities
overseas that require us to make cross border disclosures.
If we make cross border disclosures, we will, unless an exception applies, put in place
mechanisms to ensure your personal information is under a standard of protection that complies
with the Australian Privacy Principles. Mechanisms may include:
• verifying that the recipient to which the information is transferred overseas is subject to
binding and enforceable laws that protect the information to a substantially similar
standard as that imposed by the Australian Privacy Principles; and / or
• DCA entering into a contract or memorandum of understanding that requires overseas
recipients and any subcontractors to comply with the APPs in relation to the
disclosed information.
7 The consequences of not providing us with personal information
If you choose to not provide us with personal information, or opt-out of direct marketing
communications, our ability to perform some essential business functions, such as facilitate
communication between attendees and exhibitors – the primary purpose of an exhibition –
might be compromised.
Depending on whether you are an attendee or an exhibitor, not providing us with personal
information could mean we are unable to fulfil one of the above purposes for which we collect
personal information.
8 Sensitive Information
We only collect sensitive information about you with your consent, or otherwise in accordance
with the Privacy Act. The main types of sensitive information we may potentially collect include, if
you visit a venue for one of our exhibitions or events, details of disabilities or allergies (i.e. health
information) so we can accommodate any special requirements when you attend that venue.
If you do provide sensitive information to us for any reason (for example, if you provide us with
information about an injury or a disability you have), you consent to us collecting that information
and to us using and disclosing that information for the purpose for which you disclosed it to us
and as permitted by privacy law and other relevant laws.
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9 Maintaining the integrity, currency and safety of your privacy information
This section explains how DCA holds your personal information, how you can access your
privacy information, update your privacy information, complain about breach of the APPs, or
make any related enquiry.
9.1 Maintaining currency of your information
DCA relies on accurate and reliable information to deliver successful exhibitions. If
we are satisfied, that any of the information we have about you is inaccurate, outof-date, irrelevant, incomplete or misleading, or you request we correct any
information, we will take steps as are reasonable in the circumstance to ensure the
information held by us is accurate, up-to-date, complete, relevant and not misleading.
9.2 Safety of your information
All privacy information is securely stored using appropriate electronic security
technology, settings and applications, and by ensuring staff dealing with privacy
information is trained in our privacy policies and procedures, such as our Privacy
Policy and Data Stewardship System.
These policies and procedures are designed to protect privacy information from
unauthorized access, modification or disclosure; and from misuse, interference
and loss.
9.3 Accessing and correcting information
You are entitled at any time, upon request, to access your privacy information held
by us. We will respond within a reasonable time after the request is made and
give access to the information in the manner requested by you, unless it is
impracticable to do so. We are entitled to charge you a reasonable administrative
fee for giving you access to the information requested.
If you are refused access to your information, we will explain the reasons for refusal
– any exceptions under the Privacy Act or other legal basis relied upon as the
basis for such refusal – and the complaint procedure if you wish to lodge a formal
complaint about our refusal.
9.4 Correcting your information
If at any time we discover that information held by us is inaccurate, not up-to-date,
incomplete, irrelevant or misleading, or you request us to correct information held
by us, we will take reasonable steps to correct that information.
If we disclose your privacy information that is later corrected, we will, or else you
may ask us to, notify the entity that received the incorrect information about that
correction.
Should we refuse to correct the information, we will explain the reasons for the
refusal. We will also show you the complaint procedure if you wish to lodge a formal
complaint about our refusal.
9.5 Lodging a complaint
If you wish to complain about a potential breach of this Policy or the Australian Privacy
Principles, please contact our Privacy Officer as noted below in paragraph 9.6.
The Privacy Officer will make good faith efforts to rectify the issue and respond within a
reasonable period after the complaint is made.
If You are dissatisfied with the handling of your complaint, you may contact the Office of
the Australian Information Commissioner:
Office of the Australian Information
Commissioner
GPO Box 5218, Sydney NSW 2001
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Telephone: 1300 363 992
Email: enquiries@oaic.gov.au
9.6 Our contact details
Privacy Officer
Diversified Communications Australia Pty Ltd
Level 22, 181 William Street, Melbourne VIC
3000
Ph: 1300 DIVCOM
Email: info@divcom.net.au
10 Changes to this Policy
We review and amend this Policy from time to time. Any changes we make to this Policy in the
future will be posted on this page and, where appropriate, notified to you by e-mail.
Please check back frequently to see any updates or changes to this Policy. The new terms may
be displayed on-screen and you may be required to read and accept them to register, or attend
at, exhibitions or events.
Date: June 2023